Archive for August, 2008

If You Fail To Plan You Will Plan to Fail!

Whenever a new product is created, the creator of that product is
very anxious to get the product on the market. The creator is
anxious to get his creation into the hands of customers and he’s
also excited to start racking in some money. The same is true when
a person begins to offer a service online. She just can’t wait to
actively offer the service to as many people as is humanly
possible. But these people need to be careful and you need to be
careful too. You don’t want to ruin yourself before you even start.

Too often people are so anxious to get started with a new business
or to sell a new product or offer a new service that they forget to
make sure everything is all set. Launching something new, without
first planning everything out, can and will have disastrous effects.

Let’s take a very simple example.

Say you decide you want to sell t-shirts in your community. So you
plaster posters everywhere and you put an ad in the local paper.
You put your phone number on the poster and before you know it the
calls are rolling in. But you have one problem, you forgot to
set-up a way to take payment from people. And you also forgot to
have a mailbox set-up to take orders if you were unable to answer
the call. So in no time you miss calls and you fail to make sales
because you can’t get people’s money and complete their orders fast
enough. This all leads to your failure. Not only will it make you
fail in the short term with whatever you launched but it will also
brand you as being unreliable and make it difficult for you to
succeed in the future.

Of course this is a very simple example but hopefully you get the
point. You need to make sure you have all your ducks in a row
before you decide to do anything in business. Otherwise you will
probably fail and your failure may have nothing to do with your
product or service.

So don’t ruin yourself before you even start. Before you launch
anything be sure that you are ready for launch. Be sure you’ve
thought of everything and that you are ready for whatever happens
after the launch. Then you won’t be causing yourself to fail before
you even get started.


By pablo518 in Internet Marketing  .::. Read Comment (1)

Washington DC Seminar Live Feed

Hi Guys

 

Just a quick heads up!

 

Well it’s the last day of the Washington DC seminar. There has been some great speaker giving valuable information.

 

If you have not yet had a look then why not sit back listen learn and take some valuable notes.

 

Here is the live link feed http://www.focusmarketingseminars.com/live/live.html

 

To Your Online Business Success

 

Paul


By pablo518 in Internet Marketing  .::. Read Comment (1)

Want to Write Great Sales Letters? Use the Zeigarnik Effect

There are many Internet Marketers out there who want to know the
secrets to writing a great sales letter that will suck people right
in and make them buy whatever it is that’s being sold. While there
is no golden bullet – one magic secret that will create the perfect
sales letter time after time – there is a little known secret that
will help a lot. That secret is called the Zeigarnik Effect.

Many marketing experts know about the Zeigarnik Effect. What it’s
all about is causing people to remember you or what you’re selling
by leaving them with incomplete information. In other words, you
leave them wanting more or you leave them feeling like something
isn’t complete.

The Zeigarnik Effect is actually based on a theory developed by
Russian psychologist Bluma Zeigarnik. She noticed that waitresses
remembered orders that weren’t yet paid for much better than they
remembered orders that were already paid for. This led her to
investigate this premise and she found that it’s true – people
remember things that aren’t completed much better than things that
are completed.

You can actually relate this to your own life. At work you can
certainly name all the projects that you still need to complete and
you can give details about them but you’ll probably struggle to
give many details about completed projects. At the movies or on
television, movies or shows that have cliffhangers are much fresher
in your mind than shows and movies that had no loose ends when it
ended.

So how does this apply to writing sales letters? Quite simply it
means that you need to leave the customer wanting more. You need to
make the potential customer feel like there’s something left
undone. Then they’ll remember your sales letter and they’ll be much
more likely to buy from you. If you create that feeling of wanting
or needing more, that feeling of something being incomplete, then
the potential customer may buy just to get rid of that feeling.

Of course you can use the Zeigarnik Effect in online ads too. In
fact, you should definitely use it in your online ads. It will help
you get into people’s minds and stay there. You will notice your
conversion ratio rise dramatically.

Writing an effective sales letter is not an easy art to master.
There is not secret that can be applied that will suddenly make a
bad sales letter into a great sales letter. However, the Zeigarnik
Effect is one tip that most people don’t even know about, and if
you use it in your sales letter, you will find that you get great
results.

If you’re interested in learning more about the art of copywriting,
you can now get your hands on a fantastic course by a high-powered
copywriter that will show you insider secrets that will get you
writing killer copy right away.

It’s written by Lenny Eng and endorsed by some heavy hitters
including Dr. Joe Vitale.  I recommend you check it out now! 

Just head over to:
http://pablo8518.lennyeng.hop.clickbank.net/


By pablo518 in Writing  .::. (Add your comment)

Social Networking Using Facebook

Facebook is a social networking website launched on February 4th 2004. The free-access website is privately owned and operated by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people.

People can also add friends and send them messages, and update their personal profile to notify friends about themselves. The website’s name refers to the paper facebooks depicting members of a campus community that some American colleges and preparatory schools give to incoming students, faculty, and staff as a way to get to know other people on campus.

http://www.paulconway.biz/snvfb

 



Social Networking Using My Space

Since social networking sites have been around on the internet, My Space has grown at such a phenomenal rate that there are now over 100 million users. This is huge and as such can only help you get your business message out there to the masses.

 

Within My Space there are a number of different niches and forums dealing with just about every conceivable subject. There are no limitations on the amount of images, information or videos that you can upload.

 

Plus they have superior communication mechanisms - large-scale bulletins and individual private messages allow you to choose the right medium that you need in order to convey whatever your message or pitch happens to be for a given product or service.

 

View a video giving you further information about My Space.

http://www.paulconway.biz/snvms

 

If you prefer to read have a look here:

http://www.handholdingmarketing.com/mss

 

To Your Online Business Success

Paul Conway



Video Introduction to Social Networking

Social Networking has exploded onto the Internet via thousands of different sites in the last few years. This is a way for us marketers to not only keep in contact with family and friends but to also get our message out there to potential customers. I will be giving you information on some of the more popular methods over the next few weeks.

Here is the link to the first video “Introduction to Social Networking”.




You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.