Conway Marketing Ltd

Coming up with new ideas writing about your business can be difficult especially if you are targeting an unusual or popular niche. As in a lot of cases just about everything under the sun has been written about it.

Take fitness and health for example. These are two of the most written about subjects on the internet. So does this stop people writing about these subjects, of course not. You just have to know how to ensure that your article is reworked correctly.

So how do I go about this?

The easy way is to take an article and move around the sentences/paragraphs. A much better way is to completely re write the article which would be seen by the search engines as brand new content. We all write differently so our own style of writing or thinking would naturally come over as a brand new piping hot article.

I personally use the re write as my main tactic and have been getting some serious organic traffic to my website as a result.

Here’s are some handy how to tips to achieve this!

Always change the heading. Just like in your website header the H1 tag is important, so in your article the first thing the search engines see is your Heading. Make sure you put your keyword/keywords in the header.

Eg. Old Heading “Free Traffic Exchange”

New Heading “Free Targeted Traffic Exchange”

Using someone else’s article is ok provided you change at least 30% to ensure it is seen by the search engines as fresh content. Remember if you do not change the article then you must ensure the author’s sig file is attached to it.

A Simply search in the main search engines or article directories for you topic, will turn up a huge amount of articles that you can use to help you in your article marketing campaign. If you find a well written article then why not just expand it to contain your unique twist on the subject.