Too often people are so anxious to get started with a new business
or to sell a new product or offer a new service that they forget to
make sure everything is all set. Launching something new, without
first planning everything out, can and will have disastrous effects.

Let’s take a very simple example.

Say you decide you want to sell t-shirts in your community. So you
plaster posters everywhere and you put an ad in the local paper.
You put your phone number on the poster and before you know it the
calls are rolling in. But you have one problem, you forgot to
set-up a way to take payment from people. And you also forgot to
have a mailbox set-up to take orders if you were unable to answer
the call. So in no time you miss calls and you fail to make sales
because you can’t get people’s money and complete their orders fast
enough. This all leads to your failure. Not only will it make you
fail in the short term with whatever you launched but it will also
brand you as being unreliable and make it difficult for you to
succeed in the future.

Of course this is a very simple example but hopefully you get the
point. You need to make sure you have all your ducks in a row
before you decide to do anything in business. Otherwise you will
probably fail and your failure may have nothing to do with your
product or service.

So don’t ruin yourself before you even start. Before you launch
anything be sure that you are ready for launch. Be sure you’ve
thought of everything and that you are ready for whatever happens
after the launch. Then you won’t be causing yourself to fail before
you even get started.

Just a quick heads up!

Well it’s the last day of the Washington DC seminar. There has been some great speaker giving valuable information.

If you have not yet had a look then why not sit back listen learn and take some valuable notes.

Here is the live link feed http://www.focusmarketingseminars.com/live/live.html

To Your Online Business Success

Paul

Many marketing experts know about the Zeigarnik Effect. What it’s
all about is causing people to remember you or what you’re selling
by leaving them with incomplete information. In other words, you
leave them wanting more or you leave them feeling like something
isn’t complete.

The Zeigarnik Effect is actually based on a theory developed by
Russian psychologist Bluma Zeigarnik. She noticed that waitresses
remembered orders that weren’t yet paid for much better than they
remembered orders that were already paid for. This led her to
investigate this premise and she found that it’s true – people
remember things that aren’t completed much better than things that
are completed.

You can actually relate this to your own life. At work you can
certainly name all the projects that you still need to complete and
you can give details about them but you’ll probably struggle to
give many details about completed projects. At the movies or on
television, movies or shows that have cliffhangers are much fresher
in your mind than shows and movies that had no loose ends when it
ended.

So how does this apply to writing sales letters? Quite simply it
means that you need to leave the customer wanting more. You need to
make the potential customer feel like there’s something left
undone. Then they’ll remember your sales letter and they’ll be much
more likely to buy from you. If you create that feeling of wanting
or needing more, that feeling of something being incomplete, then
the potential customer may buy just to get rid of that feeling.

Of course you can use the Zeigarnik Effect in online ads too. In
fact, you should definitely use it in your online ads. It will help
you get into people’s minds and stay there. You will notice your
conversion ratio rise dramatically.

Writing an effective sales letter is not an easy art to master.
There is not secret that can be applied that will suddenly make a
bad sales letter into a great sales letter. However, the Zeigarnik
Effect is one tip that most people don’t even know about, and if
you use it in your sales letter, you will find that you get great
results.

If you’re interested in learning more about the art of copywriting,
you can now get your hands on a fantastic course by a high-powered
copywriter that will show you insider secrets that will get you
writing killer copy right away.

It’s written by Lenny Eng and endorsed by some heavy hitters
including Dr. Joe Vitale.  I recommend you check it out now! 

Just head over to:
http://pablo8518.lennyeng.hop.clickbank.net/

People can also add friends and send them messages, and update their personal profile to notify friends about themselves. The website’s name refers to the paper facebooks depicting members of a campus community that some American colleges and preparatory schools give to incoming students, faculty, and staff as a way to get to know other people on campus.

http://www.paulconway.biz/snvfb

Within My Space there are a number of different niches and forums dealing with just about every conceivable subject. There are no limitations on the amount of images, information or videos that you can upload.

Plus they have superior communication mechanisms - large-scale bulletins and individual private messages allow you to choose the right medium that you need in order to convey whatever your message or pitch happens to be for a given product or service.

View a video giving you further information about My Space.

http://www.paulconway.biz/snvms

If you prefer to read have a look here:

http://www.handholdingmarketing.com/mss

To Your Online Business Success

Paul Conway

Here is the link to the first video “Introduction to Social Networking”.

This is actually a common mistake that many people make, especially
people who are new to running their own business. And this is
actually a very good way to begin failing at your business.

You always have to know exactly what you’re doing when you make
your business plans. Plan out what you will have to do and how much
time it will take you to do it. Then make sure you have enough time
to do it. If not, then you might have to put-off some projects or
refuse to be a part of other projects.

This is very hard to do. It’s not easy to say no to a business
opportunity. This is especially true when the business opportunity
sounds fun and like it’ll make a lot of money. But if you don’t
have the time then you have to stay away from it.

If you become involved with a project that you don’t have time for,
there can only be one of two outcomes and neither of them is any
good. The first outcome is that you don’t have time for that
project so it just takes time from other projects. So that project
– or another project or two – goes undone, which means you wasted
your time, effort, and probably money. The other possible outcome
is that you get all your projects done but none of them are any
good because you didn’t spend enough time on them. Of course, this
will result in you losing money as well. And it might even ruin
your reputation and your entire business.

You can not bite off more than you can chew. You always have to
stay realistic about how much time you have and how much work you
can complete. To do that, you first have to make sure that you plan
out exactly what you’re doing. You need to know how much time you
have and you need to make sure you have the time for every new
project that you decide to take on. If you bite off more than you
can chew – if you take on more than you can handle, then you will
find yourself with too much work and that could ruin some projects
if not your entire business.

There are couple different ways to make money online. One is by
going into Internet Marketing and the other is by offering a
service online.

Internet Marketing is basically selling products and/or services on
the Internet. You set-up Web sites that sell these products and/or
services to people who need or want them. The great thing about
Internet Marketing (IM) is that you set-up these things and then
they continue to make you money even when you aren’t working.

The key to IM is to choose a niche that you like and that you think
other people need or want things from. For example, if you are
health conscious then getting into the dieting niche may be perfect
for you. Of course, this is a very competitive niche but there are
literally millions and millions of people who are looking to spend
money in this niche.

The second way to earn a second income online is to offer to work
for others. With the economy suffering, many companies are looking
to keep their payrolls low. Therefore, these companies are looking
to offer some of their work to freelancers. If you have a
particular trade that is needed online, you can make some good
money online. Or at the very least you can make some extra money
that will help you make ends meet better with a little more ease.

Some of the more sought after trades are designing websites,
writing, marketing, and secretarial work. In fact, many Internet
Marketers are looking for some freelance help with a lot of their
work. Writing and website design are two trades that are often
sought after by established Internet Marketers.

So you could make some money freelancing for other Internet
Marketers while you’re trying to make it as an Internet Marketer
yourself. That would actually give you two extra income streams.

There are a lot of people having financial difficulties in today’s
world. The economic slowdown has left many people unable to
completely make ends meet. So many people decide to get a second
job so they can make more money. However, many of these jobs are
hard to find and even when you do find a part-time job, it usually
pays very little. That’s why it’s often a good idea to try to make
extra money on the Internet. You can do this by becoming an
Internet Marketer or by offering a service on the Internet as a
freelancer. You could even do both.

SEO, or Search Engine Optimization, is great way of marketing
because it brings you traffic for free. What you do with SEO is you
try to get your site ranked high with the search engines for
keywords that are searched a lot. That way when people search for
those keywords, your site will be one of the first ones listed and
you will get people clicking through to your site at no charge to
you. Of course this takes a lot of work and is accomplished through
a variety of methods. But if you can become successful with this
then you will get a ton of free traffic to your site.

Pay-per-click is exactly what it sounds like, you pay for every
click. You sign-up with Google or another search engine to have an
advertisement listed whenever a certain search is performed. Then
whenever someone clicks on your ad you get a visitor to your site
but you have to pay for it. You can also elect to have your ads
placed on websites and then you would pay the website owner
whenever someone clicks on your ad.

The final main way for search engine marketing is through article
marketing. Again, article marketing is exactly what it sounds like.
For this type of marketing you write articles and then you place a
link back to your site in the article or at the end of the article.
You can submit your article to a variety of places where people can
take your article and post it on their own sites but these people
must keep your link with the article. This not only brings traffic
directly to your site but it also helps with Search Engine
Optimization.

If you want to be successful with your online business then you
must know how to market your sites and your products or services.
The best way to market is using search engines. Three main types of
search engine marketing are Search Engine Optimization (SEO),
pay-per-click, and article marketing.

http://www.handholdingmarketing.com

Before you even decide on a product you obviously have to decide on
a niche to work in. To choose a niche (if you don’t already have
one) you want to choose something that you are interested in and
enjoy and something that will fill a need for the public.

You want to enjoy the niche because that will make it easier for
you to work within that niche and your passion and joy will shine
through to your customers. But you also want to choose a niche that
is popular with others. However, you don’t want there to be too
much competition within that niche. Otherwise you’re setting
yourself up for failure.

Once you have your niche all picked out then you can begin creating
products within that niche. And the first thing you need to
consider when deciding on which product to create is a product that
will sell well. For this there are a couple ways to get help.

The first way to decide on a product is to watch the news and make
a product based on what is happening in the world. For example, if
a great natural disaster just occurred then you might want to write
a book about how to prepare for a natural disaster. Another example
would be if the jobless rate is soaring then you might want to make
a product for how people can save money or how someone can get the
job they want.

So you can pay attention to what’s happening in the world and
choose to make products in response to that. And another way you
can decide on a good product to make would be to see what types of
products are selling well. If there is a certain diet that is
popular then you might want to create a product that includes a
very similar diet. Or if you see that there is some other type of
fad going on then you might want to tap into the popularity by
making a product that is related to that fad.

Choosing the right product to create and market can and often does
make all the difference with whether you are successful with
Internet Marketing. When choosing a product you want to choose
something within your niche that will sell well. To do this pay
attention to what is happening in the news and what types of fads
are popular and then choose your product accordingly.

 http://www.handholdingmarketing.com